There has been a lot of attempt of creating use-cases for Hive or Steem in the past and none really break into the masses.
It seems like we are working too hard on re-creating centralized platforms here in Hive however the masses don't seem to recognize it. Even with the fact that users can potentially be incentivized for their participation.
Have you seen the splinterlands Dapp? They made hundreds of thousand of dollars in profit out of this business, and they keep growing.
It is still very hard to use HIVE and it can only get better with time, for all dapps.
Once SMTs are released, this will allow a completely new way to design dapps, by having a currency adapted to the dapp. The currency can be adapted by programming its inflation and creating the right amount of sinks to burn it.